Mr. Metzger joined the gathering of public and private leaders where the United Nations specialized agency called for the construction of a new and reimagined system of governance and financing with the aim of building resilience against future shocks while also making tourism more sustainable.

The UNWTO continued with its tradition of complementing the important deliberations of its Executive Council with an open discussion on the biggest challenges and opportunities for the sector. The Forum “Tourism Futures – New Governance and Advocacy”, featured two distinct sessions – “Towards a New Tourism Governance” and “Raising Tourism’s Visibility” outside of the sector.

“Now is the time to think big”, said the UNWTO Secretary-General welcoming delegates and speakers. Zurab Pololikashvili stressed the need to “realize tourism’s unique potential to drive recovery, provide opportunity and build resilience, through better and stronger governance and focusing on jobs, training and education”.

Mr. Metzger’s participation focused on the objective and fair reporting of all discussions addressing key emerging trends and insights from across the industry and helping to identify what may impact the future of tourism, and the role that the industry can play to ensure its transformational future.

The 116th Executive Council closed with the Jeddah Call to Action, a commitment to rethink tourism governance. Jeddah Call to Action recognizes the vital need for more and better tourism governance, with targeted investments and a focus on building resilience, advancing sustainability and expanding education and training. It forms part of UNWTO’s wider work ensuring the recognition of tourism reflects the sector’s unique social and economic importance, including through making it a key part of the work of the United Nations and securing the cooperation of governments, international organizations and financial institutions.

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