Phuket, Thailand, April 15, 2022 / TRAVELINDEX / La Vie Hotels and Resorts is thrilled to be officially opening Quality Resort and Spa Patong Beach, alongside key franchise partners, Choice Hotels. The hotel opened to a crowd of almost 250 dignitaries, industry partners, celebrities, media alongside the CEO of La Vie Hotels & Resorts, Jerry Xu, Managing Director, Craig Bond, hotel owner Mr Amardeep Singh Khanijow and Anthony Stanley, Director of Performance & Revenue Management from Choice Hotels.

The opening of Quality Resort and Spa Patong Beach is the third property for La Vie in Phuket and represents the group’s commitment to growing in the region and investment in talent. The group recently expanded its Bangkok regional head office and continues to build its pipeline of hotels in South East Asia.

Located in the heart of Patong Beach, Phuket, Quality Resort and Spa has undergone a complete refurbishment of all its guestrooms, facilities and public areas, and is guaranteed to be a leading hotel of choice for international travellers heading back to the famed tourist island.

Boasting a prime beach-side location, Quality Resort and Spa Patong Beach features 88 rooms, 12 of which are poolside, surrounded by lush tropical gardens. It is an ideal destination for those wishing to enjoy in Patong’s vibrant atmosphere while also relaxing in a tranquil haven. Guests can also explore Patong Beach and its myriad of activities just steps from their room. The resort offers several dining options for guests, including Saffron, a Thai – Indian themed all day dining Restaurant, a Pool Bar, and James & Joyce – a lively Irish Pub.

Mr Amardeep Singh Khanijow, owner of Quality Resort and Spa Patong Beach said he is thrilled to be welcoming guests to the new property, and back to Phuket. “I remember as a child fighting my way through the jungles of Patong Hill to get to Patong Beach. I travelled early in my career and, having started one of my earliest businesses in Patong, this area has always held my imagination.”

“I have taken the time during the pandemic to consider what guests coming back to Phuket will want in a post-COVID era and partnering with an international hotel chain like Choice Hotels will position us perfectly to serve our guests as tourism returns. I can’t wait to share my pride and vision as Phuket welcomes visitors.”

Mr Jerry Xu, CEO of La Vie Hotels & Resorts said: “As a master franchisor for Choice Hotels in the region, La Vie Hotels & Resorts plans to grow the Choice Hotels portfolio in select markets throughout Asia-Pacific over the next several years, and Quality Resort and Spa Patong Beach Phuket will set the standard for many more to come.”

Mr Jerry Xu continued “We are thrilled to be opening this hotel, right in the heart of Patong Beach and we’re confident that, as international tourism returns, travellers will be drawn to the property, not only for its location and its facilities, but because they have the peace of mind, knowing they have an internationally recognised hotel chain ensuring safety and hygiene protocols are held to the highest standard.”

“La Vie Hotels & Resorts pipeline of hotels in South East Asia is very strong and we have some very exciting announcements which we will soon be making and we look forward to a big year of growth ahead”.