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Shaped by new consumer priorities since the pandemic, wellness and sustainable luxury tourism are on the rise. These two segments of leisure travel overlap in a number of ways, which can be seen in the growing demand for boutique travel experiences offered by high-end hospitality brands,” said PATA CEO Liz Ortiguera. “While not every wellness story comes with a luxury angle, personal well-being has never been more central to consumer behaviour. We can also expect the demand for personal well-being and environmental well-being to be viewed as one. Guests will value travel experiences that don’t have a negative impact on the planet, just as they don’t want it to have a negative impact on their own health.”

This two-day niche event, comprising a one-day conference and one-day mart, brings together various tourism professionals in the wellness and sustainable luxury travel sector, offering a deeper look at specialised product offerings from around the region. The conference is designed to support PATA’s vision for the responsible development of tourism, while the one-day travel mart helps promote, build, and strengthen business and networks for delegates.